A warning is useful only when it earns your trust.
Hard Pass means Trusty's dated read found enough repeated, relevant warning signs to tell you to slow down or walk away. It is not a permanent label, and it is never based on one angry review.
Anatomy of a Hard Pass
The checklist changes by business type, but the standard does not: match the exact subject, find a pattern that holds up, and show what the customer can do next.
Name, location, domain, and business type have to line up before Trusty evaluates anything.
Trusty reads past the star average for recurring complaints, recent changes, and meaningful disagreement.
Licensing, domain, complaint, or government records are added when they apply to that lane.
Freshly audited examples
Named examples expire from promotion unless Trusty rechecks them. Businesses can also request a correction or provide new evidence.
Three calls keep the warning honest.
Trusty also returns Good call and Take a closer look. Hard Pass is memorable because negative information matters, but calibrated judgment is what makes the call worth using.
Are you this business? Request a correction or another look.