Privacy Policy

Effective 2026-08-14. How Trusty handles your information. Short version: Trusty collects as little as possible and never sells it.

1. What Trusty collects

The business names and locations you ask Trusty to check; checkout details handled by Trusty's payment processor (Trusty never sees or stores full card numbers); any messages you send Trusty for support, a correction, or a deletion request; and basic site and advertising measurement, including page views and completed purchases, when measurement is enabled. Advertising measurement may use a campaign click identifier or browser storage to connect an ad visit with a purchase. Trusty does not require an account to get a read.

2. How Trusty uses it

To produce the read you asked for, process your payment, answer your messages, keep the service secure and working, and understand in aggregate what's useful. That's it.

3. Who Trusty shares it with

Only the service providers that make the site work — a payment processor and, if enabled, analytics or advertising measurement providers such as Google — and only as needed. Trusty disables ad-personalization signals in its Google Ads tag and may disclose information if required by law. Trusty does not sell your personal information or build or sell a private profile about you.

4. The reads are about businesses, not you

A Trusty read is based on public customer reviews and other public information about a business. It is commentary on a business's public record — not a dossier about you, the reader.

5. Your rights (CCPA / GDPR and similar)

You can ask Trusty to access, correct, delete, or stop using your information, or to opt out of any sale (there is none). Email [email protected]. Trusty verifies identity-sensitive requests before acting and will not discriminate against you for exercising a right.

6. Retention and security

Trusty keeps information only as long as needed for the purpose above or as the law requires and uses reasonable safeguards to protect it. No method is perfectly secure.

7. Children

Trusty is for adults making purchasing and trust decisions and is not directed to children under 18.

8. Changes and contact

Trusty will post any update here with its effective date. Questions: [email protected].